Aunt Jemima's Great Grandson Unloads on Quaker Oats for Erasing Her Legacy
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On Wednesday, Quaker Oats announced that it would be rebranding it's Aunt Jemima pancake brand because of the "racial stereotype" of the name.
“The brand, founded in 1889, is built on images of a black female character that have often been criticized as offensive,” The New York Times reported. “Even after going through several redesigns — pearl earrings and a lace collar were added in 1989 — Aunt Jemima was still seen by many as a symbol of slavery.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today,” Kroepfl added. “We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”
The move by Quaker Oats was obviously an virtue signal to appease the far-left mob which consists of mostly white liberals.
So how does the family of "Aunt Jemima" feel about the decision to erase her legacy?
While speaking to Patch reporter Mark Konkol, "Aunt Jemima's" great grandson Larnell Evans Sr. made it clear that he was very upset about the decision.
“This is an injustice for me and my family,” Evans, 66, said. “This is part of my history, sir. The racism they talk about, using images from slavery, that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother’s history. A black female. … It hurts.”
Check out what the Daily Wire reported:
According to Patch, Evans’ now-deceased great-grandmother Anna Short Harrington took over for Nancy Green, the first “Aunt Jemima,” following Green’s death in 1923.
Harrington, a cook at the Kappa Sigma fraternity house in Syracuse, “was discovered by a Quaker Oats representative while serving up her pancakes, a favorite of local frat boys, at the New York State Fair in 1935,” the report outlined. “Quaker Oats used Harrington’s likeness on products and advertising, and it sent her around the country to serve flapjacks dressed as ‘Aunt Jemima.’ The gig made her a national celebrity.”
In 2014, Evans filed a lawsuit against Quaker Oats for $3 billion considering they were not receiving any royalties. The suit was dropped.
“She worked for that Quaker Oats for 20 years,” Evans said. “She traveled all the way around the United States and Canada making pancakes as Aunt Jemima for them. This woman served all those people, and it was after slavery. She worked as Aunt Jemima. That was her job. … How do you think I feel as a black man sitting here telling you about my family history they’re trying to erase?”
“How many white people were raised looking at characters like Aunt Jemima at breakfast every morning?” he added. “How many white corporations made all them profits, and didn’t give us a dime? I think they should have to look at it. They can’t just wipe it out while we still suffer.”
“After making all that money —and now’s the time when black people are saying we want restitution for slavery — they’re just going to erase history like it didn’t happen?” Evans continued. “They’re not going to give us nothing? What gives them the right?”
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