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NBA's 'Social Justice' Messaging Is Hurting Business So Much That They Are Abandoning It Next Year

The collapse of NBA finals ratings continues with each game played setting another record low, a nightmare for the league, and the television networks that paid an obscene amount to televise the tames. 

The 2020 season has been one of woe for a league that once promoted its product as being "fantastic" but has now taken to in-your-face politicking and suggesting that its white fans may be racist. 


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The league's dependence on LeBron James, a surly inarticulate oaf whose championing of the social justice agenda along with divisive slogans on jerseys, the courts having BLACK LIVES MATTER painted on them, and hectoring SJW commercials have turned off fans and they have been tuning out. 

Sunday's game three of the finals was another disaster, pulling a wretched 3.1 rating and an audience of 4.395 million viewers making it the least-watched NBA finals game in history. 

Via The Washington Examiner, "NBA ratings continue to sink: Game 3 of the finals marks lowest viewership yet":

NBA ratings hit another new low as the finals games continue in the league.

Game 3 on Sunday garnered an average of 4.395 million viewers as the Miami Heat and Los Angeles Lakers faced off again, the Daily Caller reported.

Game 2 of the finals averaged 4.5 million viewers last week, while Game 1 showed 7.41 million people watching.

“A ship doesn’t sink for one reason, but undoubtedly, politics sit atop the historical tank,” OutKick reported when detailing the stats from Game 2 over the weekend. “After nearly two decades of reinventing the NBA discussion, LeBron is now a detriment to the league’s brand.”

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How bad is it for the NBA? 

Commissioner Adam Silver has stated that once the finals are completed, the league will scrub the divisive messaging next season, saying that the virtue-signaling will be “largely left off the floor” going forward. 

Via Outkick, "Adam Silver: NBA Social Justice Messaging Will Be Largely Left Off The Court Next Season":

Adam Silver sat down for an interview with Rachel Nichols on NBA Countdown earlier this week, and indicated that the social justice messaging that you see on the courts and the backs of players’ jerseys will be “largely left off the floor” next season:

Rachel Nichols: The NBA has certainly been the most visible billion-dollar organization championing social justice and civil rights. As you noted in your press conference the other day, though, that has not been universally popular. How committed are you to being that going forward?

Adam Silver: We’re completely committed to standing for social justice and racial equality and that’s been the case going back decades. It’s part of the DNA of this league. How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season. I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer. My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor.

And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’

Silver's remarks are an acknowledgment that the decision to go full "woke" has been a monumental strategic blunder as well as one that has squandered the last of the brand's goodwill that was built during the glorious era of Magic, Bird, and MJ only to be dragged into the muck by LeBron's insistence on building his own brand. 

The removal of BLM from the courts and the slogans from jerseys may backfire on Silver as well by alienating the rest of the league's viewers as well.

Hey, there is always China...

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