Sunday Night Football Ratings Plunge As Fans Reject Radical BLM Message
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If the television ratings for Sunday night's NFL game are any indication, the league is on the precipice of disaster.
In early returns, the nationally televised game which featured the Los Angeles Rams and Dallas Cowboys had a huge drop from last year's opener in the same time slot with a fall of a whopping 28 percent.
While the ratings will likely creep up a bit when the final numbers are tabulated, it is a consistent result with the drop in viewership for last Thursday's contest between the Super Bowl champion Kansas City Chiefs and the Houston Texans which was also seen nationally.
The game also saw the grand opening of the Rams' new home SoFi Stadium, a massively expensive $5 billion palace of high-tech opulence that was empty due to local COVID-19 restrictions and already seems to be antiquated in these times of disease and despair.
Even with the usual ratings gold of Jerry Jones’ team on the field, the NFL and NBC didn’t get that win – at least not in the early numbers. Despite two teams with big national followings, SNF snared a 4.7 in early ratings among adults 18-49 and 14.81 million viewers last night.
In numbers certain to change, that’s a fall of 28% in the demo and a hard decline of 23% in sets of eyeballs from the early numbers of the September 8, 2019 SNF season debut. While the early Nielsen data lacks West Coast numbers — kind of important when you have a team from the Los Angeles market in the mix — his result is going to be hard pill for the NFL and NBC to swallow.
To add further context, last year’s opener, a 33-3 pummeling of the Pittsburgh Steelers by then reigning Super Bowl champs the New England Patriots, went on to pull in an audience of 22.2 million on NBC, which was pretty much even with SNF’s 2018 season premiere. That 2019 figure inched up to 22.7 million when digital platform viewing was added in.
At this point, last night’s SNF is down nearly 10% in both the key demo and in viewers from the early results of the Kansas City Chiefs’ win over the Houston Texans in the league’s season opener Thursday night.
Unlike Chiefs-Texans which had its dismal ratings explained away because of the lack of marquee teams, there is no team that has a bigger fanbase than the Cowboys so this is a serious problem for the NFL.
With all of the first weekend's games now completed, NFL Commissioner Roger Goodell's gamble of going full "woke" to suck up to Black Lives Matter and Colin Kaepernick already looks like a raging dumpster fire.
Despite all of the existing evidence from the 2017 season when the league first allowed privileged millionaires to engage in kneeling during the national anthem which alienated fans, resulted in large swaths of empty stadium seats and tanked TV ratings, Goodell did it again.
It is the height of arrogance that the idea of suggesting that millions of its own fans are racists and expecting them to tune into the games but that is exactly what the NFL did.