The early returns are in and Monday Night Football viewership dropped in a continuation of a trend that should leave owners and sponsors increasingly worried.
The NFL’s ratings have yet to experience a complete implosion like the NBA but early returns continue to show that the league’s embrace of the toxic Black Lives Matter and its divisive agenda was a major mistake.
While ratings have recovered from the week one debacle when the geniuses at NFL headquarters decided that it was a good idea to feature two national anthems – one for black people and one for everyone else – they are still way off from last year.
Monday’s game between the Dallas Cowboys whose national fanbase is usually a huge ratings draw and the Arizona Cardinals was down 15 percent from last year, a sign that the league’s embrace of left-wing politics has alienated fans.
Via Breitbart Sports, “Viewership, and the Cowboys, Crash on Monday Night Football”:
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Monday night’s matchup between the Cardinals and the Cowboys earned 11.32 million viewers. While that figure represents a slight uptick from last week’s edition of MNF, it also represents a 15% decline from last year. A game featuring the Dallas Cowboys – even a bad Cowboys team without their starting quarterback – normally means throngs of viewers will flock to their televisions.
That clearly did not take place on Monday night.
More troubling, is that the low viewership marks the third week in a row of negative numbers since the blockbuster viewership ESPN earned three weeks ago when Kansas City took on Baltimore. Even more concerning is that not only do the Cowboys no longer equal massive numbers of viewers, but the numbers are still low despite efforts from the networks to mute the social justice protests that are still occurring.
Those factors would suggest a decline in the level of interest in the league in general. A decline that appears to disappear only when there’s a blockbuster matchup featuring two of the league’s most dynamic stars, such as Lamar Jackson and Patrick Mahomes.
Granted that the Cowboys were missing star quarterback Dak Prescott who is out for the season and are now led by former Cincinnati Bengal slinger Andy Dalton but it is yet another ratings disappointment for Commissioner Roger Goodell who bent the knee for Colin Kaepernick and BLM.
It has been under Goodell that one of America’s most recognizable and durable brands has been tarnished by politics and shilling for the Democratic party, especially in an election year that is as contentious as 2020.
That the league is vehemently anti-Trump is obvious and even its announcers are in the bag for Biden as Fox’s top team of Troy Aikman and Joe Buck showed when they were caught on a hot mic trashing the military flyover during Sundays Tampa Bay-Green Bay game.
Aikman: “That’s a lot of jet fuel just to do a little flyover”
Buck: “That’s your hard-earned money and your tax dollars at work”
Aikman: “That stuff ain’t happening with the Kamala-Biden ticket, I’ll tell you that right now, partner”
The former Dallas Cowboys quarterback who led the team to three Super Bowl titles during the glory days when Bill Clinton was in the White House was just caught openly expressing an opinion widely held in the league.
Whether ratings eventually recover as the NFL de-emphasizes the focus on Black Lives Matter and the anti-American that has turned off millions of loyal fans remains to be seen but his tenure has been tainted by scandals and appeasement of the worst elements of society.
Get woke, go broke.